Facebook Ad

Challenge: Wrote on-spec copy to stop scrollers in their tracks and drive them to the client’s landing page.

Target Audience: American travelers over 50 looking for impactful and intercultural experiences that significantly improve the quality of their lives.

Strategy: Leveraged the iconic and cultural symbolism of the county - and added some playful personality.

Company: Grand Circle Cruise Lines (spec)

social media

Facebook Ad

Challenge: Wrote on-spec copy to stop scrollers in their tracks and drive them to the client’s landing page.

Target Audience: Health-conscious men and women ages 30–45 who like to stay healthy and keep their families healthy both by eating superfoods and participating in an active lifestyle. They are price-conscious, but willing to pay a little more if the product is worth it.

Strategy: Focused on the big benefits and added some playful personality of course!.

Company: Wild Alaskan Company (spec)

My Work

  • Landing Pages & Websites

    From website concepting and copywriting (carousels, news, projects, About Me pages, and FAQs) to writing great product landing pages - I got you!

    Website Copy

  • Social Media

    Think Facebook ads, Instagram, TikTok and X feeds, I concept and write catchy copy that drives up your CTR to get more customers to your landing page.

    Social media copy

  • Product Descriptions

    I study your existing materials and work with you to understand your brand’s tone - and develop a tone guide if needed - to write compelling on-brand product descriptions.

    Product Copy

  • Videos

    I am a veteran screenwriter. I can concept and write your script, and work with your videographer to showcase and edit your best story.

    Video Writing

  • Content Writing

    Let me be your ghost writer and convey your authority and expertise through blogs, brochures, ebooks or press releases.

    Content Writing