Challenge: Write on-spec copy for a Prada product using brand voice (intellectual, daring, experimental).

Target Audience: Affluent individuals who value high-quality, luxury fashion items and seek products that convey status, sophistication, and exclusivity

Strategy: I studied Prada’s product pages and mocked up an informal tone guide. I selected a product and wrote original copy in the brand voice.

Company: Prada (spec)

PRODUCT 
DESCRIPTIONS

Challenge: Write on-spec for a J.Crew product using brand voice (classy, urbane, timeless).

Target Audience: Educated and affluent 18-35-year-old professionals who enjoy dressing snappy-casual

Strategy: I studied J.Crew’s product pages and mocked up an informal tone guide. I selected a product and wrote original copy in the brand voice.

Company: J.Crew (spec)

My Work

  • Landing Pages & Websites

    From website concepting and copywriting (carousels, news, projects, About Me pages, and FAQs) to writing great product landing pages - I got you!

    Website Copy

  • Social Media

    Think Facebook ads, Instagram, TikTok and X feeds, I concept and write catchy copy that drives up your CTR to get more customers to your landing page.

    Social media copy

  • Product Descriptions

    I study your existing materials and work with you to understand your brand’s tone - and develop a tone guide if needed - to write compelling on-brand product descriptions.

    Product Copy

  • Videos

    I am a veteran screenwriter. I can concept and write your script, and work with your videographer to showcase and edit your best story.

    Video Writing

  • Content Writing

    Let me be your ghost writer and convey your authority and expertise through blogs, brochures, ebooks or press releases.

    Content Writing